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What is a search engine?
Why should I submit
my web site?
Why should I submit
every month?
Which search engines
and directories do you submit
to?
When will I see my
site listed on search engine sites?
It's been 8 weeks
since I ordered the service. Why
can't I find my site on any search
engine?
What are the best
keywords to use?
Why do you limit me
to 25 keywords?
What is a meta tag?
Do I need meta tags?
What meta tags should
I add to my web site?
Where do I place
the meta tags?
How do I get the
meta tags you create for me into
my web page?
I've seen other companies
that submit to 2,000 search engines.
Why do you only submit to 400?
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What is a search engine?
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Web visitors
generally use search engines to
find sites matching their search
criteria. The visitor enters words
or phrases in the search area, and
the search engine produces a list
of related sites. The search engine
provides this information after
conducting a more comprehensive
search using indexing software agents,
often called "robots" or "spiders".
These robots and spiders are programmed
to "crawl" the Internet in search
of new or updated web sites. The
search engine becomes aware of a
new site to visit and index when
that site is submitted. |
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Why should I submit my web
site? |
Submitting
your URL to a number of search engines
increases the odds of potential
customers finding your site through
traditional online searches. You
can further increase your chances
of being found through a search
by adding relevant keywords to your
home page title and text.
Search engines are one of the least
expensive and most successful forms
of online marketing. If you're serious
about reaching new visitors, submitting
your site to search engines is essential.
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Why should I submit every
month? |
You want
to keep your web site registration
current. Link Pages move older links
to the bottom of the list, and resubmitting
puts you back on top. Search engines
have a tendency to drop or lose
sites from time to time. Resubmitting
monthly ensures your site won't
get lost. Some web sites offer "What's
New" sections. Each time you submit,
your site gets added to these lists.
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Which search engines and
directories do you submit to?
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Our service
submits to the major search engines
and several hundred link pages.
For a complete list of the sites
to which we will submit your site,
Each month we'll send you a detailed
report via e-mail listing all the
search engines, directories and
links pages that your site was submitted
to, so you can keep track of the
submission process. |
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When will I see my site
listed on search engine sites?
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After
successfully submitting your web
site to a search engine or directory,
it's up to those organizations to
list your site. Most search engines
will send a "spider" to your site
within a few weeks of submission.
The spider will read and index your
web site and schedule your site
to be listed. It usually takes 6-8
weeks before your site appears on
major search engines. |
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It's been 8 weeks since
I ordered the service. Why can't
I find my site on any search engine?
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The most
likely reason that you cannot find
your site is that it has a low ranking
in the search return. This may be
because your site is not optimized
for the keywords you entered. It
is also possible that the search
engine's "spider" has not yet visited
your site and this is also adversely
affecting the ranking and making
it difficult to locate the site
in the search return. If you continued
to search through the search return,
you would eventually find your site.
The easiest way to determine if
your site is in the search engine's
database is to enter the full URL
provided with your submission order.
For example, enter www.your-domain-name.com
in the search box of the top search
engine Google (www.google.com).
If you are unhappy with your ranking,
we suggest that you optimize your
site to help improve your ranking.
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What are the best keywords
to use? |
The best
way to determine your keywords is
to step out of your shoes and imagine
yourself as one of your customers
or prospects. How do you think these
people will search for sites like
yours? What keywords do you think
they will enter into the search
engines?
Create a list of all of the words
that apply to your business, including
your business name, product names
(both brand and generic names) and
the names of the geographic regions
you serve. You may also want to
consider variations of these words
(such as "dog, dogs, doggie, etc)
and common misspellings of important
keywords.
When developing your list of keywords,
you should consider all of the possible
keywords your customers and prospects
may use. Sp end a few days thinking
it over. Ask a few of your customers
what keywords they would use. Build
as large of a list as possible,
while still keeping the keywords
relevant to your business. Once
you have a complete list, you can
then rank the importance of they
keywords to determine which are
the most important to your company.
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Why do you limit me to 25
keywords? |
Some
search engines will only allow us
to submit 25 keywords on your behalf.
Others compute the relevancy of
your keywords by dividing the number
of keyword matched in a search by
the total # of keywords submitted.
We therefore limit your keyword
list to 25 keywords to ensure that
you select keywords that are the
most relevant to your site and that
will generate the highest ranking
in the search returns. |
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What is a meta tag?
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A meta
tag (or tag) tells the search engine
what your site is about. The major
search engines will review your
site and read your meta tags to
determine categories for your site.
Meta tags tell the search engine
your site's title, description and
keywords. Without these tags, it's
difficult for your site to achieve
a high ranking on many major search
engines. |
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Do I need meta tags?
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Yes.
If your site doesn't have meta tags,
you're missing potential traffic.
A web site without meta tags is
tough for a search engine to place
correctly. |
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What meta tags should I
add to my web site? |
1. |
Title:
The title is probably the
most important part of your
site to evaluate, as it
is the most frequently searched
component by search engines.
It should state exactly
what your site is about
and include your most important
keywords. An example of
a good title would be, "Dave's
Interior Designs – Decorating
the Inside of England's
Homes. |
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2. |
Keywords:
The Meta Tag Keywords should
be those words or phrases
that you think people will
use when trying to look
for a site like yours on
search engines. You should
incorporate many Meta Tags
within your site's first
paragraphs (50 words) and
repeat them throughout the
text. The right keywords
for your web site should
be specific enough to describe
your web site's focus, yet
general enough for potential
customers to use as search
criteria with search engines.
Be sure to include your
domain name, company name
and product's name in the
keywords. |
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3. |
Description:
Your web site description
should be a 20 word summary
of the content of your site.
This description should
contain some of the keywords
and should avoid marketing
jargon. An example of a
good description would be,
"A full service provider
of interior design services
– decorating, painting,
furniture and color schemes
for your home." |
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Where do I place the meta
tags? |
The meta
tags should be inserted between
the <HEAD> and </HEAD>
tags of your document.
Below is an example of how to format
meta tags and where to place them:
<HTML>
<HEAD>
<TITLE>Your Site Title goes
here</TITLE>
<META name="keywords" content="Your
keywords go here, separated by a
comma">
<META name="description" content="Your
site description goes here">
</HEAD>
<BODY>
.. Page content is placed here ..
</BODY>
</HTML>
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How do I get the meta tags
you create for me into my web page?
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When
filling out the registration form,
you should use the same title, description
and keywords as those specified
in the meta tags included in your
site's code. To ensure this process,
you can use our meta tag generator.
At the end of the registration process,
you will receive an e-mail with
auto-generated meta tag code for
your site. Simply copy and paste
this code into your HTML editor
and then upload the page to your
server. |
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I've seen other companies
that submit to 2,000 search engines.
Why do you only submit to 400?
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We've
seen these offers, too. How many
search engines do you go to when
you're looking for something on
the Internet? Submission companies
that offer 2,000 submissions are
simply sending your web site to
small niche directories. These pages
may no longer exist and in many
cases were set up to collect e-mail
addresses to use or sell. Be careful
if you're using one of these submission
services. In the web site promotion
game, quality wins over quantity.
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